Astalift Firming Serum is a unique anti-ageing product to target fine lines, wrinkles and dark spots. Created by FUJIFILM, Astalift is an award-winning beauty brand that uses advanced antioxidation technology, similar to that used to prevent colour fading in photographs, to reduce the visibility of freckles and skin ageing.

The innovative formula contains collagen, an important structural protein in the skin and a key ingredient used in photographic film, which works with Astaxanthin to effectively hydrate skin. FUJIFILM has taken its expertise of nanotechnology to develop colour in film, and applied it to the serum to allow high concentrations of nourishing ingredients to be penetrated into the skin. Restores skin to leave you with a radiant and younger-looking complexion and increases elasticity to give a plumped appearance. E.N.